The business advantage of Collaboration
An article I have written for the Spanish Edition of the Harvard Business Review:
The experience of combining the strengths of businesses from different sectors
with the goal of collaborative innovation shows the potential of this approach to
innovation. The context seems to indicate that the main reason to co-innovate is
that market demands are too complex to be resolved without collaborating. So,
the competitive advantage in businesses would complement the collaborative
advantage in innovation. On the other hand, this collaborative innovation might
help generate the employment that the economy will need to create over the next
few decades. But to innovate collaboratively a system, tools and the decided
participation of organizations’ CEOs is required. We must train for this possible
future and that is the aim of Co-society
