Project VIRGIN GALACTIC (2006)
We tried to get Richard Branson to come to our Next’06 event. With the smart people at Marketingcom we prepared a short video to engage Branson and talk him into attending the event. We finally got his COO, Alex Tai, to attend it. The cheapest and most effective canmpaign ever: 100% success. Nice to see me in that astronaut outfit to get Branson’s attention.
