HAIER: AN INNOVATION DISRUPTOR FROM CHINA

HAIER: AN INNOVATION DISRUPTOR FROM CHINA

A case that we have written about Haier, the largest company in electric appliances in the world, that is becoming a global innovation leader from China.

 

Its most defining trait is that it consists of an ecosystem of internal microcompanies and partners where the customer is the boss.

 

On top of that, they invented the RenDanHeyi model for innovation in teams, based on the concept of «zero distance» with the market.

 

Here you can download the case:

CASE1 OBSERVATORY v8 20210114

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